CAN YOU TRANSFORM A TWO-WEEK FESTIVAL INTO THE WORLD’S FIRST ARABIAN CULTURAL PARK?

SOUK OKAZ

Overview

Appointed on a Cultural City Project to develop the preliminary concept plan and feasibility study which focuses on promoting cultural inspiration and annual events city wide.

Key Deliverables & Output

• Socio-Cultural Study
• Destination Benchmarking Analysis
• Destination Positioning & Development Strategy
• Vision & Concept Development
• Experience Briefs
• Insignia had oversight on all other workstreams delivered by our consortia partners which included: Real-Estate Market Landscape Analysis, Socio-Economic Impact Assessment, Economic Viability, Masterplanning, Construction Costs, Engineering, Environment and Sustainability