We decode human aspirations to create distinct and engaging brand experiences.
Insignia Worldwide Group (IWG) is a strategic brand consultancy uniquely positioned at the intersections of strategy and design, providing a seamless transition from logic to magic.
With over 14 years of experience, we are renowned as the most reputable authority on brand experience creation for destination brands. From countries to cafés and everything in between, we make people fall in love with places.
With over 180 hotels across 20 countries, 165 restaurants and bars and over 40 leisure and lifestyle destinations, we are privileged to work with some of the world’s most revered brands in the travel and hospitality industry.
We create brand experiences that are distinct and meaningful.
Over the years, our strategic consultancy services have been extended to tourism boards, master developers, hotel operators, restaurateurs, large malls or independent retailers.
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