BAA 10 Year Anniversary

To celebrate its 10th year anniversary, Burj Al Arab presented its VIP guests a gift pack containing discounts at F&B outlets, complimentary nights and a host of other benefits accompanied by a hand written note from the General Manager.

Special paper was selected to convey the elegance of the brand and the agency managed the project from design, production and fulfillment.

Talise Magazine

A unique intellectual property was developed to communicate with Jumeirah's Spa proposition - Talise. A quarterly magazine was written and designed at Insignia and the magazine not only sustained itself but was also able to generate revenue for the client thanks to advertising sales. The magazine was placed in all Jumeirah's properties' public areas including those in London and New York reaching thousands of readers and positioning the brand as one that understood the segment, its audience and their needs, holistically.

Dnata Chalet

As a large player in the aviation business Dnata has a huge presence at the Dubai Air Show. Insignia was briefed to develop their chalet design keeping in mind that it was to showcase all their vertical business offerings and at the same time ensure it was able to accommodate meeting areas for visitors. Everything from design, implementation and take-down was managed by the Agency.

Emaar Healthcare Wayfinding

The Dubai Mall Medical Centre is Emaar’s flagship medical clinic positioned as an exclusive out-patient medical care facility, unlike any other in the region.

Due to it's location – parking level 7/ Mall level 2 of Dubai Mall and poor routing on behalf of the Mall, it was found that despite an aggressive communication plan, potential clients were turning away due an inability to actually find their way to the Clinic.

The Agency conducted an exhaustive audit of the customer journey and developed a navigation branding convention to enhance footfall.

Princess Farah and the Legend of
Madinat Jumeirah

An innovative collaborative venture between the client and Insignia resulted in the writing and publishing of a book that weaves a back story to the creation of Madinat Jumeirah, extending the brand experience to the imagination of it’s little guests, allowing them to connect with the brand at a much deeper level.

The book is now available at various bookstores in Dubai and is a self funding marketing exercise.

Jumeirah Asia Pacific Sales Collateral

As Jumeirah expands its portfolio to the Asian markets, the Agency was commissioned to design and produce a bespoke suite of brochures that clearly communicated the Jumeirah difference as well as included fact sheets of the new properties in the pipeline.

The Agency designed a unique size brochure with a mechanism to hold additional fact sheets and paid particular attention to the post-production details and paper engineering to enhance the look & feel of the collateral.